“Il Design è in grado di mettere le persone al centro del processo di innovazione raccogliendo dati, principalmente qualitativi e che ne raccontano il contesto, le azioni in una situazione specifica”.

Marzia Mortati, docente di Design Innovation, illustra il rapporto tra Thick Data, dati qualitativi ricchi di significato, e Big Data, dati numerici, all’interno del processo creativo.
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“Design is able to put people at the heart of the innovation process, by collecting data, mainly qualitative and describing their context, their actions in a specific situation”.

Marzia Mortati, Professor of Design Innovation, explains the relashionship between Thick Data, meaningful qualitative data, and Big Data, cold, numerical data, within the creative process.

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